This Privacy Policy describes how MellowWoof.com collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Personal Information We Collect

When you visit the MellowWoof, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies”
• “Log files”
• “Web beacons,” “tags,” and “pixels”

When you make a purchase or attempt to make a purchase through MellowWoof, we collect certain order information from you, including your name, billing address, shipping address, payment information (including credit card numbers or other payment methods), email address, and phone number.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to:

• Fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing invoices/order confirmations).
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services (if you opted in).

We use the Device Information that we collect to:

• Help us screen for potential risk and fraud.
• Improve and optimize our site by generating analytics about how customers browse and interact with the site
• Support our advertising/retargeting campaigns.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
• We may also use Google Analytics, Meta Pixel, or other tracking tools to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena or lawful request for information, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

5. Your Rights

If you are a European resident (GDPR), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you are a California resident (CCPA), you have the right to opt out of the sale of your personal information.

If you would like to exercise these rights, please contact us by scrolling further down below and select “Contact Us”

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Minors

The Site is not intended for individuals under the age of 13.

8. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.